Even with soil sensors, weather data, and real-time dashboards, growers still make irrigation decisions the same way they always have. Growers walk the field, remember how it looked last week, and rely on experience to know which areas dry out first. When uncertainty...
Irrigation decisions rarely come from certainty. More often, they come from a mix of habit, recent conditions, and a bit of caution. A block gets irrigated not because something is clearly wrong, but because it might be. The surface looks dry. The last set was a few...
You can walk a field, check the surface, and feel like everything is fine. The topsoil looks dry. The crop appears stable. Nothing feels urgent. But a foot or two below the surface, the real story can be very different. That is one of the biggest challenges growers...
When winter hits, a lot of farms mentally shut down. Fields look quiet. Crops aren’t growing. Irrigation schedules slow down. It feels like an off-season. That assumption is exactly why some growers are scrambling in spring, while others, that know the winter farm...
When you think of innovation in agriculture, you might picture a Silicon Valley startup or a university lab. But the most impactful AgTech solution for soil moisture monitoring didn’t come from a tech campus. It came from the dirt. Troy Conner, a commercial flower...
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