The Shift Is Already Happening For a long time, groundwater was the fallback. If something was off, timing, application, or conditions, you could correct it. There was room to adjust, even when decisions were not perfect. That margin is starting to disappear. Across...
When you think of innovation in agriculture, you might picture a Silicon Valley startup or a university lab. But the most impactful AgTech solution for soil moisture monitoring didn’t come from a tech campus. It came from the dirt. Troy Conner, a commercial flower...
2025 is shaping up to be a year of uncertainty—tariffs are up in the air, input costs continue to rise, and water regulations are tightening across the country. But in the middle of all that? There are still things you can control. One of them is your operating costs....
California’s agriculture is under increasing pressure from water scarcity, climate change, and evolving regulatory landscapes. In 2009, the Pacific Institute’s put out a years-long report, “Sustaining California Agriculture in an Uncertain Future,” highlighting these...
Smart irrigation is transforming agriculture. Water is one of the most precious resources in agriculture, and efficient water management is critical to both farm productivity and environmental sustainability. Traditional irrigation methods, while effective, often lead...
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